Have you ever seen an interesting color scheme on a website and admired the selection of different hues and shades? These colors and shades don’t only fulfill the aesthetics of the Website Design but they are used purposely to target the audience for the brand. Isn’t it interesting? According to a Web Design Agency New York, brands use specific colors as the psychology behind the color palette boost sales and strengthen your brand. You can even opt for the colors to direct visitors to certain pages or take action on your website.
So, if you are wondering, here’s the reason how brands reach to their consumers using different colors The Use of Color Yellow Learning about colors before deciding the ones for your brand comes in handy in numerous ways. So, let’s begin with the brightest color yellow. Take note that there are positive and negative aspects associated with each color as well. For example, the yellow color signifies youth, optimism and happiness whereas yellow can also show deceit and cheapness. Therefore, opt for bright yellow to cheer your audience and go for soft yellow shade when you want your audience to take action. The Use of Green You can go for the color green as it is associated with nature, calmness, harmony, energy and support. Shades of green are quite easy on the eyes. You can use green for new beginnings, sustainability and the environment. However, green doesn’t seem the right choice if you own a luxury brand or website that sells tech goods. The Use of Purple Did you know the color purple represents royalty? Using purple indicates power, wealth, creativity, prosperity and imagination. Many brand owners use it to add sophistication as well. If you are concerned about accurately using the shades of purple, you can use light hues of purple for romance and spring whereas the darker shade of purple can be used to denote opulence and lavishness. Not only this, purple is an ideal color for anti-aging beauty products, massage, yoga or astrology, etc. Try to use shades of purple if your content addresses to adolescent girls and relates to women. However, be mindful that purple appears calm and soothing which might not grab the audience's attention instantly. The Use of Red While you feel tempted to use scarlet red and get plenty of attention from the customers. But, don’t forget that red either relates to love, energy, lust and excitement or it indicates danger, war, or fire. If you use it carefully, red is a good option to draw attention to. For example, if your brand belongs to fashion, entertainment, health or food, etc, you can use red. The color red can work well for marketing and advertising companies. You want to reach out to people in times of need, use red for the emergency services. Also, red might not blend in well with nature-based content or professional services. The Use of Blue You must have noticed that famous social media platforms like Linkedln, Twitter, and Facebook along with tech brands like Intel, Dell, or HP have blue in their logos. But, that doesn’t mean adding blue in your brand would be a cool idea. The color blue refers to loyalty, security and trust. That is why most of the large corporations and banks opt for different shades of blue. This color may be suitable for dental care, science projects, high-tech and legal firms. Take note that using too much makes your website looks unattractive. Plus, the shades of blue are known to curb appetite so avoid using it for food brands. Final Thoughts No doubt, the color palette of your website communicates with the audience. So, make sure you choose the one that goes well with your brand story.
0 Comments
Your comment will be posted after it is approved.
Leave a Reply. |
Categories |